Why I’m loving Tesco’s Food Love Stories campaign

  1. It involves food
  2. I LOVE storytelling
  3. You get actual recipe inspiration

Is there anything not to love about the Food Love Stories campaign by Tesco?!

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PR Interview #12: Arianne Williams, Britain’s Best PR Student Blogger 2016

It’s official – my reign as Britain’s Best PR Student Blogger 2015 is over…but I couldn’t see a better PR student (very nearly graduate!) than Arianne Williams to be this year’s winner. I had a chat with her about her life as a PR student, her greatest achievements to date and her future as a PR pro…

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PR in Education: are schools telling students if PR is the right career for them?

I mentioned a couple of blog posts back that I was planning this blog post. It’s something that’s kind of irked me for the last 3 years. I mean, it’s not, like, haunted my nightmares or anything, but it is something I often wondered about.

My school and careers advisers never told me that PR was a thing; I didn’t know it existed, I didn’t know what it was and I didn’t know that my A-Levels, talents and passions all tied in nicely to being a PR pro. We all know PR isn’t the most hugely studied course at uni, but how is it expected to be when 6th forms & colleges aren’t telling students PR is something they could consider studying?

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PR Interview #11: Alisa Mcdonald, PR Student in Bangkok

Well, it’s certainly been a while since I last did a PR Interview hasn’t it?! This one is particularly exciting to me, as Alisa went to my secondary school but moved to Thailand and not so long ago she cropped up on my Facebook timeline as a PR student in Bangkok! So I, of course, had to find out more.

Read on to find out about studying PR in Bangkok from Alisa’s point of view…

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5 tips on choosing a PR dissertation topic

Dissertation, dissertation, dissertation. The words on 90% of me and my fellow 3rd years’ lips atm (along with ‘shall we buy snacks?’ and ‘what time is Gogglebox on?’). The aim of this blog post is to help PR students like myself have an epiphany, which I had about a week and a half ago, about finding an area of PR that you won’t get bored of 2,000 words in.

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PR Interview #8: David Wilkes (aka, my dad!)

As you may know, the reason I started studying PR was because my Dad knew about the industry and reckoned I’d be good at it. Obviously, as a 17 year old who didn’t enjoy being told what I was and wasn’t good at, I was like ‘yeahhh yeah sure dad I’ll look into it….’, but when I actually did look into it, turns out he was right and skip forward a couple of years and here I am! So I’ve decided to have a twist for this interview and not chat to a PR Professional, but a Marketing Professional and someone I think is very wise (but then again, I’m probably biased).

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do you need a degree to work in PR?

The 2011 PRWeek/PRCA Census results showed that 89% of PR professionals have a degree. But, with the recent increase of student fees, not everyone wants/is able to spend 3+ years in education studying PR, which they could potentially work their way up in. So, is it possible to have just as good a career as someone who has a PR degree?

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PR Interview #3; Adam Cox, Radio Relations

To keep in the theme of my current work experience at Mix96 radio station, this weeks interview is with Adam Cox, founder of Radio Relations which has since expanded into the Relations Group. Adam tells me more about PR in the broadcast industry and his advice for aspiring PR professionals who want to pursue this industry…

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PR Interview #2; Caroline Kinsey, Cirkle PR

Caroline Kinsey is the Chairman of Cirkle PR, which she set up 16 years ago after starting out in a career in Marketing. I spoke to her about her journey in PR so far, how she went from a degree in French to the Chairman of a top PR company and just how far a PR degree can go…

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PR Interview #1: Ceri-Jane, Cerub PR

I’m so excited to start off my brand new blog series with an interview with Ceri-Jane Hackling, Managing Director of Cerub PR which she established in 2003. Cerub PR aims to provide “no fuss PR to businesses looking for an alternative to big London agencies”. 

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