‘PR personality’: do you have to be an extrovert to work in PR?

The increase in use of personality tests, such as Myer-Briggs, have brought more attention to the personality labels ‘introvert’ and ‘extrovert’, but what personality type is needed to work in PR?

Even though PR centres around relationship building, communicating and networking with different types of people, which undoubtedly requires a certain level of confidence, does this mean extroverts are the only personality type that will excel in PR?

Read my blog post in full over on Aira’s blog, here.

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