SearchLove 2018: The Digital PR and Content Highlights


Originally posted on the Aira blog

Last week, a few of us at Aira went to SearchLove London for two days to listen to some of the best speakers in digital marketing share their tips, insights, and results of their own research to take our understanding of the industry to the next level. It didn’t disappoint.

Continue reading “SearchLove 2018: The Digital PR and Content Highlights”

Why I’m loving Tesco’s Food Love Stories campaign

  1. It involves food
  2. I LOVE storytelling
  3. You get actual recipe inspiration

Is there anything not to love about the Food Love Stories campaign by Tesco?!


Continue reading “Why I’m loving Tesco’s Food Love Stories campaign”

Speaking at Ulster Uni’s Career Development Event & my advice for starting your PR career

Earlier this year, I was invited by Ulster Uni to speak on a panel at a Career Development Event to share my experience and advice for PR students…fast forward a bit and here I am, home from my first ever trip to Belfast and panel speaking experience (and still adjusting to not being the only person with an ‘accent’ now I’m back in England!)

Continue reading “Speaking at Ulster Uni’s Career Development Event & my advice for starting your PR career”

PR Interview #12: Arianne Williams, Britain’s Best PR Student Blogger 2016

It’s official – my reign as Britain’s Best PR Student Blogger 2015 is over…but I couldn’t see a better PR student (very nearly graduate!) than Arianne Williams to be this year’s winner. I had a chat with her about her life as a PR student, her greatest achievements to date and her future as a PR pro…

Continue reading “PR Interview #12: Arianne Williams, Britain’s Best PR Student Blogger 2016”

PR in Education: are schools telling students if PR is the right career for them?

I mentioned a couple of blog posts back that I was planning this blog post. It’s something that’s kind of irked me for the last 3 years. I mean, it’s not, like, haunted my nightmares or anything, but it is something I often wondered about.

My school and careers advisers never told me that PR was a thing; I didn’t know it existed, I didn’t know what it was and I didn’t know that my A-Levels, talents and passions all tied in nicely to being a PR pro. We all know PR isn’t the most hugely studied course at uni, but how is it expected to be when 6th forms & colleges aren’t telling students PR is something they could consider studying?

Continue reading “PR in Education: are schools telling students if PR is the right career for them?”

PR Interview #11: Alisa Mcdonald, PR Student in Bangkok

Well, it’s certainly been a while since I last did a PR Interview hasn’t it?! This one is particularly exciting to me, as Alisa went to my secondary school but moved to Thailand and not so long ago she cropped up on my Facebook timeline as a PR student in Bangkok! So I, of course, had to find out more.

Read on to find out about studying PR in Bangkok from Alisa’s point of view…

Continue reading “PR Interview #11: Alisa Mcdonald, PR Student in Bangkok”

5 tips on choosing a PR dissertation topic

Dissertation, dissertation, dissertation. The words on 90% of me and my fellow 3rd years’ lips atm (along with ‘shall we buy snacks?’ and ‘what time is Gogglebox on?’). The aim of this blog post is to help PR students like myself have an epiphany, which I had about a week and a half ago, about finding an area of PR that you won’t get bored of 2,000 words in.

Continue reading “5 tips on choosing a PR dissertation topic”

PRstack: the second book has been launched (and I wrote one of the chapters!)

Over the summer, I was really excited to be asked to contribute a chapter to the second PRstack – a how-to guide to marketing and PR tools. Naturally, the tool I chose was WordPress. Fast forward a lot of organisation, editing and production from Stephen Waddington and the team at Prezly, who made the book look as visually wonderful as it does, and it is officially here!

Continue reading “PRstack: the second book has been launched (and I wrote one of the chapters!)”

PR Interview #10: Crosby Noricks, PR Couture

I’m SO excited about this interview!! I’ve followed San Diego based PR Couture on Twitter since I started studying PR: I keep up to date on all their blog posts about the wide world of Public Relations, interviews with professionals and PR girl jewellry, clothing and stationary (yes! Look here). I spoke to founder of PR Couture, Crosby Noricks, all about how she found Public Relations, her PR spin on a fashion blog and the highlights of running PR Couture…

Continue reading “PR Interview #10: Crosby Noricks, PR Couture”

PR Interview #9: Leigh Greenwood, Slimming World

For this PR interview, I spoke to Leigh Greenwood, the PR Campaigns Manager for nationwide weightloss service Slimming World. Leigh gave me such a huge insight into how his work as a Journalist led him to work in PR, how a CIPR post-graduate diploma changed his career and the traits and skills aspiring PR professionals should have…

Continue reading “PR Interview #9: Leigh Greenwood, Slimming World”