Before I start, I should just warn you I mean use social media as a platform to show off your PR-y self, not your slightly inebriated self!
1 | Brand yourself
Twitter, Linkedin, Blogging – make sure it all relates back to you! As a PR, you’ll probably already know that, as a job, it goes a lot further than starting at 9 and finishing by 5. It’s all about building contacts within the PR world and the easier people can associate you to your brand, the more people will know who you are and what you’re all about. Make yourself the best PR gal/guy you can be and make sure your social media sites represent it!
2 | Demonstrate your passion for PR
If you’re going to start blogging with a focus on PR, my advice is to keep it regular; a post in September 2013 followed up by another one in March 2014, with absolutely no communication in between, isn’t the way to show how passionate you are. You don’t have to post every day, once every other week is enough – build up how much you post as you gain experience and knowledge. Make sure your posts have substance and relevance to the PR industry. Similarly on Twitter, post regularly but, obviously, don’t spam – no one likes a spammer! Again, the key is to keep it relevant – by posting links to articles, for example, that fellow PR students will also enjoy is the way to build a Twitter following.
3 | Show employers/work experience what you can do for them
Your social media sites are a way to show off your skills and experience and what you can bring to a PR agency or organisation. Take every bit of work experience you possibly can and chat about it on your sites as well as putting it on Linkedin. (N.B Linkedin is more formal than other social media sites and is more like an online CV than a day to day chat of what you’re up to.) Also, use your own initiative; don’t copy posts you’ve seen on other PR blogs, come up with your own ideas. Over the summer, when I had plenty time to spare, I started a blog series with PR professionals in which I emailed them a few questions about their PR journeys and, the majority of them, were more than happy to take some time to answer. Obviously sometimes it took a bit of chasing up, but I now have some great contacts, great advice and something to show for my 4 month long summer!
4 | DON’T…turn it into a CV!
I’ve seen far too many blogs where students are using them as a platform to write lists of their GCSE’s and year 10 waitressing job. Your A* in Food Tech is brill, but not quite relevant to your PR career and there are plenty other places to show your school grades, but keep your blogs relevant to your niche – show off the fact that you love PR!
5 | DON’T…post photos of yourself doing the splits in Oceana toilets with your knickers on display
If you’re still a party loving 18 year old student, I understand these things happen (particularly in Freshers!) but just make sure they don’t end up available for all the world to see. I usually think: if I don’t want my Granny to see it, best not post it. If needs be, make a separate Twitter account for your PR world; networking, contacts, PR events, wise PR-ish quotes etc. Employers will always check out your social media blah blah blah, your lecturers (and parents) have probably told you this a million times, but imagine missing out on your dream job of Press Officer for Wills and Kate because of the pic of you standing on the counter in the kebab shop with one shoe on.
Any more reasons why PR students should use social media? Comment below!
photo credit: <a href=”https://www.flickr.com/photos/eole/3727955490/”>Éole</a> via <a href=”http://photopin.com”>photopin</a> <a href=”http://creativecommons.org/licenses/by-nc-sa/2.0/”>cc</a>